Transformative Intersectionality: Moving Business Towards a Critical Praxis
Item
Title
Transformative Intersectionality: Moving Business Towards a Critical Praxis
List of Authors
Laurel Steinfield; Minitia Sanghvi; Linda Tuncay Zayer; Catherine Coleman; Nacima Ourahmoune; Robert Harrison; Wendy Hein; and Jan Brace-Govan
Abstract
Drawing on intersectionality's historical feminist roots of critical praxis and recent re-radicalization of the theory, this paper urges for an expansion of the concept of intersectionality in business and marketing-related studies. To extend the transformative potential of intersectionality theory, we call for scholars and practitioners to move beyond the study of intersecting identity markers (e.g., gender, race, class) to include assessments of power structures and intersectional oppressions. We propose the transformative intersectional framework (TIF) to help scholars and practitioners to explore sources of oppressions more deeply and broadly. We illustrate the analytical capability of the TIF by examining a much lauded business-to-business service that seeks social justice and change—diversity training programs. Using the TIF, we identify the inherent and (in)visible complexities of injustices with which organizations must grapple. We close by demonstrating how the TIF can enrich practice and propose recommendations for action.
Date
2019
Publication Title
Journal of Business Research
Publisher
Elsevier
Identifier
DOI 10.1016/j.jbusres.2018.12.031
Bibliographic Citation
Steinfield, Laurel, Minitia Sanghvi, Linda Tuncay Zayer, Catherine Coleman, Nacima Ourahmoune, Robert Harrison, Wendy Hein, and Jan Brace-Govan, “Transformative Intersectionality: Moving Business Towards a Critical Praxis,” Journal of Business Research, 100 (July), 2019, 366-375.
